International Franchisors Helps Franchisees with a Unique Real Estate Service

The Greenstead Consulting Group secured a contract to provide unique lease management services for three retail service businesses including franchisees of Anytime Fitness, and Waxing the City; and the corporate locations of Basecamp Fitness.

According to the Greenstead Consulting Group CEO, Peter D. Morris, this is a comprehensive lease advisory and management service that accessed by the system’s franchisees across the USA and Canada.

“Our Outsourced, In-house Real Estate ServicesTM provide independent business people with the same quality of service as one would find in a large real estate department of an international chain,” said Morris. “Clients, of all sizes, understand that managing their real estate is not a lease transaction every few years. It is a major part of their business that needs to be properly planned, implemented and monitored on a continual basis. To our clients, we are their in-house real estate department.”

Morris noted that a tenant’s lease obligation is typically one of the top three expenses a company incurs; yet most entrepreneurs don’t have real estate expertise, and that was the reason he created the service based on his three decades in the industry.

The unique service model Morris developed allows independent tenants and small chains to obtain a bundle of services on both a subscription and a la carte basis. For example, Greenstead Consulting Group will manage ongoing lease commitments such as exercising a renewal option for a small annual fee; while handling infrequent larger issues, such as a tenant relocation negotiation, lease assignments or estoppel verification, on an hourly basis as the need arises.

According to Morris real estate is a function that allows the businessperson to conduct their business, but he noted that real estate is the business of the tenant’s landlord. Morris fervently believes all tenants should proactively manage their leases in order to save money and reduce risk. He states that his service provides that management while allowing the entrepreneur to focus on their business.

“The Anytime Fitness and Waxing the City franchisors recognized that they could provide enhanced services to their franchisees, who are typically the tenant on the lease,” said Morris. As a result, the Greenstead Consulting Group will be a preferred provider of the lease advisory and management services.

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